10 social media automation tools for your business advantage

10 social media automation tools for your business advantage

Digital & Technology

Carlos Salazar

Carlos Salazar

263 week ago — 6 min read

Automation for your business is like an Automated Teller Machine (ATM) that improves the job of any bank teller by dispensing money 24/7. It’s also like your 24/7 customer service hotline that aids your phone operator. Simply put, automation is everywhere and it is necessary for your business to grow further. Automation is a technological advancement which aims to aid customers and workers in their redundant or menial jobs and repurpose it to a higher cause.

For any small business that wishes to make it big in the industry, or just simply wants to streamline processes, here are the 10 automation apps that can turn your business into a successful brand.

1. Hootsuite
Hootsuite is a mobile application which can help optimize your brand’s social media accounts. It helps you save time by letting you schedule your posts at peak time, track the content of your page, measure the impact and reach of your campaigns, and even get the feedback of your customers. They also offer a free-30 day trial so you can try their application and start automating your posts from your social media pages.

Simply put, automation is everywhere and it is necessary for your business to grow further. Automation is a technological advancement which aims to aid customers and workers in their redundant or menial jobs and repurpose it to a higher cause.


2. Buffer
Buffer helps you manage and plan your social media posts. It manages your content, your schedule, and even offers you an image creator. At the same time, they offer different packages based on your budget, and even give a free package with a limited number of profiles to manage.


Also read: 5 ways to manage digital transformation


3. Brand24
If you want to know more about the people or community talking about your content online, you should start using Brand24 for your business. It allows you to access online mentions of your brand which can help you curate your online messaging better. It also provides social insights on what your target customers are talking about the most, that can help you better position your brand to keep your loyal customers while reaching out to your potential customers. At the same time, you can get to know what your competitors are up to, and get the chance to match their content.


4. Zapier
Zapier allows your various social media accounts to get synced so you don’t miss a post. For example, if you posted something on your blog, it can be automatically posted on your Facebook page too.


IFTTT works just like Zapier. It allows your different accounts to connect with each other, by posting the same content on all of your accounts at the same time. It provides a connection among your wide array of profiles, so you don’t have to worry about that next posting you need to upload on time.


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6. CoSchedule
If you need to plan everything all at once, there is one app to rule them all: CoSchedule. Basically, it allows you schedule your content depending on the social platform where it would work well. Not all posts work best for each social media account, like how Facebook posts don’t necessarily work in the Twitter world. If you need an app for that, CoSchedule can help certainly you.


7. Revive Old Post
If you wish to revive your archives from a long time ago, Revive Old Post is a WordPress plug-in you can use. It works as an auto-poster of previous content, reviving it for everyone to see. You can choose the time of posting, the intervals between the time, as well as choose the number of shares.


8. MeetEdgar
“You plan, Edgar posts.” MeetEdgar is an app which aids you in publishing your posts wisely, then automatically republishes your top posts in several occasions. Rest assured, you will never run out of content because this application has a schedule when to reposts your archives.


9. Feedly
If you don’t want to miss any news or update, Feedly is a newsfeed which provides you with the latest and most up-to-date results on blogs, publications, YouTube channels, and more. It also provides you keyword alerts to help you monitor your product, as well as your content. If you wish to learn more about your competitor, Feedly also shows you real time updates on their content.


10. Curata
But if you want the best app for news feed, the Curata is the answer. It is a robust content curation tool trusted by hundreds of companies. It helps you analyze your market, builds an accurate and predictable supply chain, as well as promotes your brand to a large market worldwide.


The next time you think about automation, think of it as your reliable companion. It existed to make your life easier and make your business’ brand better. Although it can cost you money in the short run, the return of investment will yield in the days to come. It saves you time and even helps you in boosting your sales, while you are focused on other important aspects of your business.


Also read: Technology & business trends: 2019 & beyond


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Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views, official policy or position of GlobalLinker. 

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Carlos Salazar

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