Buyer Persona - Business concept of the day
Business Development
323 week ago — 1 min read
Definition: A buyer person is the summary of an ideal buyer, based on market research, product prototyping, data and hypothesis.
Example: The buyer persona for the boutique fashion outlet was found to be a young corporate working woman. The boutique ran an extensive campaign to target the buyer matching the persona and received 40% extra footfall in their retail outlet.
Business Insight: The representation helps marketers define their ideal audience and it helps salespeople determine lead quality and mobilise resources to that persona.
Posted by
GlobalLinker StaffWe are a team of experienced industry professionals committed to sharing our knowledge and skills with small & medium enterprises.
Network with SMEs mentioned in this article
View GlobalLinker 's profile
SME Inspirations
Most read this week
Trending
Ecommerce 4 days ago
Comments (4)
Please login or Register to join the discussion