21 Feb 2022, 10:09 — 6 min read
Every online store owner faces everyday challenges like:
With the growth in eCommerce it is getting challenging to optimise sales and attract customers. With your online store, you have complete control over the customer’s experience.
One of the main objectives of promoting your online store should be – driving traffic to your eCommerce store
Email is one useful tool in the eCommerce toolkit. Email is personal and powerful. An individual checks their emails several times a day, so it is good to send him promotional emails even with a referral discount. It is crucial to keep a steady flow with your email list. Along with this, you should never stop building on your email list.
Digital engagement and the online store go hand in hand. Social media is a powerful medium to promote your products. Visually rich content is essential for engaging your audience on social channels. You can even run a paid campaign on these social media channels. Link your social media with your eCommerce store.
Influencers are people who can impact people to buy your products. They have a considerable following and it pays to work with the right influencer who has a similar audience as your target audience. It’s essential to reach out to the social influencers of your niche category.
Also read: Influencer Marketing: The marketing trend to watch out for
Your potential customers are already looking for products like yours, and you need to find a way to be one of the first online stores that they see in the search results. 93% of web traffic comes from a search engine, and less than 5% of web searchers make it through to the second page of returned search results. SEO (Search Engine Optimization) is a long term play. Typically, we look for keywords that bring a decent amount of volume but are very easy to rank for in search or by picking long-tail keywords that provide a small amount of traffic. It all builds up to your content portfolio.
A referral program is an easy way to utilise existing customers and drive traffic to your eCommerce store. By incentivising customers to refer their friends or share their favourite products on social media, you have organic links back to your online store, and it will also attract traffic referred from your customer’s post.
Having a blog on your store, you can boost your eCommerce and get 55% more website traffic. Every startup and business has an exciting story; make sure you share your story in your blog. Talk about your products on how they are made and the unique features that will compel the readers to go through your product range. You can also add customer testimonials, which will help new customers build trust.
Who doesn’t like free stuff? Hosting a giveaway will give your business a short term boost in numbers. Prizes are strong incentives for attracting new as well as existing customers to your eCommerce store. You need to make sure that your giveaway mechanics involve vising your eCommerce store or encouraging other people.
Create a list of all your competitors. Find out where they are marketing. Evaluate these mediums find out the best-suited strategies for your business. Especially if you are new to the whole digital arena, you can leverage your competitor's hard work.
You don’t need a huge budget to run a successful online store. All you need is a little creativity, know your audience, and tailor your message to the right people and take great advantage of the free tools and tactics available. More traffic to your online store means more opportunities to turn potential customers into paying customers.
With GlobalLinker’s eCommerce platform – Linker.store, you can create your eCommerce store in minutes and quickly add all these strategies to optimise your online store’s traffic.
To explore business opportunities, link with me by clicking on the 'Connect' button on my eBiz Card.
Image source: shutterstock.com
Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views, official policy or position of GlobalLinker
Since Influencer Marketing is increasingly impacting purchasing decisions, it is something your business cannot ignore. To understand the ‘What, When & How’ of Influencer Marketing, GlobalLiner organised a webinar with seasoned digital marketer and SME expert - Vedanarayanan Vedantham (Veda). Watch the highlights here.
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