Knowledge

STOrai Magazine 

519 week ago, 14 min read

Retail

Technology in Retail: It's Really About Adoption

Availability of technology might be higher than before, but to what extent a retailer embraces technology depends on variable factors.

STOrai Magazine 

521 week ago, 6 min read

Customer Services & Relations

5 Point Success

A good loyalty program is one that customers love to use, over and over again. These factors will help take your program to that level of success.

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STOrai Magazine 

523 week ago, 5 min read

Retail

Are Retailers Ready for the Change?

RAI and British Telecom surveyed 150 retailers to gauge how technology ready they were to cater to the new breed of smart, tech-savvy consumer.Read ahead to for the insights of the report.

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STOrai Magazine 

528 week ago, 4 min read

Retail

State of e-Marketing in Retail

Are retailers spoilt for choice or are the choices spoiling retailers' marketing strategy? The RAI-Octane report on the state of retail e-marketing indicates that the truth lies somewhere in between.

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STOrai Magazine 

529 week ago, 18 min read

Ecommerce

The Brick & Click Synergy

Co-existence. It’s a theme which has not been explored by the “E-tail v/s Retail” debate. That’s because the “E-tail v/s Retail” debate started in saturated markets such as the US and the UK.

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STOrai Magazine 

530 week ago, 8 min read

Customer Services & Relations

Work Together, Build Loyalty and Make Profits

In today’s volatile, fast-paced commercial world, strategies and operations are more customer centric than ever before. Everything surrounding the customer is an obvious priority for businesses as that is what drives value and helps them build compe

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