Google is the most popular search engine in the world. It has a market share of about 90%. So, it is important for any website to rank well on Google.
But how does Google Search work?
In this analogy, think of a webpage as like a page in a book and the whole web would be the book. There's no point reading the whole book when you just want to find out about one specific topic. So if for instance, you wanted to look something up, then you'd need to look at the index of the book.
That's what Google does, it makes up an index like the one in a book and when you search for the terms it gives us pages (page numbers when it comes to book) that contains the words that we searched for.
But the web is many many times bigger than a small book. Each web page is in the size of 10-20 pages of a textbook. And there are billions of webpages in the world. So they have to build a bigger index.
Now imagine the collective index of millions to billions of such books.
What Google does is exactly that, they build a collective index of so many pages and give us links to pages that we searched.
Now the world wide web expands everyday. The information that's available on the web keeps updating very frequently. So Google has to update the index in real time so that new pages appear in our search results.
What is SEO and how to optimize your website for Google's Indexing Algorithm
Google SEO is a process of optimizing your website to rank higher in the search engine results pages.
There are many factors that affect your ranking on Google, but the most important ones are:
- Keyword research
- Content optimization
- Link building
- Social media optimization
- Mobile optimization
If searching is free, how Google generates revenue?
Take the example of magazines that we subscribe to. Now sellers want to reach buyers. So they put ads that are targeted to the readers of the magazine. For example a gaming magazine might have an ad for games.
As for Google, people come in to search information and Google put ads that are targeted for matching keywords you are looking for. Basically in terms of money making, google brings buyers to sellers
Great to have met Bharatbhai yesterday. Looking forward to working closely with you on the imminent success of Mahavir Home Store (mahavirhomestore.com) and building on the great legacy and reputation you have built.
Starting an online business can be tricky. You need to crack a lot of things at the same time to be a success.
Starting today I would be sharing with you stores created on LINKER.store that have managed to build a successful online store business.
Each of these businesses have carved out their own path to success and hopefully this will get you inspired on your journey to online store success.
LINKER.store Success Story: Artchetype Studio
Artchetype Studio is in mid of their preorders sales for upcoming Artchetype Planners. As the year end approaches the demand for these planners will grow multifold.
Artchetype Studio launched their online store with LINKER.store in Dec' 2016.
Started by Shivali as a part time hobby, it has now grown to 35k Instagram followers and is now one of the fastest growing online stores on LINKER.store.
What to learn from Artchetype Studio:
- Great Product Design
- Social Media Marketing
- Customer Engagement