Enterprise: OneX Solutions Private Limited

Founder: Dipak Agarwal

Year it was founded: 2013

Sector: Digital & Technology

Based out of: Kolkata

The digital era has transformed marketing channels forever.  Businesses must now tailor their marketing strategies to effectively reach their customers. Dipak Agarwal, established OneX Solutions to help brands create better customer experience by combining the use of technology, creativity and analytical expertise to improve branding of their products and services through mobile marketing. In 2013, Dipak left a cushy job with Ernst & Young to pursue his entrepreneurial dream. Initially it was a daunting task to explain the benefits of digital and mobile advertising to firms. But eventually his persistence paid off and he started garnering a steady stream of clients. The company is now eyeing a turnover of 10 crore and has more than 2,000 clients pan India. The enviable list of clients include Honda, Tech Mahindra, Godrej, Ola, KFC, Pizza Hut, Asian Paints and many more. In 2016, OneX Solutions was awarded the best mobility company by Silicon Review magazine.

In conversation with GlobalLinker (GL), Dipak Agarwal (DA) shares his business journey.

GL: Tell us about your business and how it came into being.

DA: OneX Solutions Pvt. Ltd. is a young company which has created an impression in the digital market. We combine the use of technology, creativity and analytical expertise to improve branding of products and services through Mobile Marketing. Our firm primarily is in the business of bulk Short Message Service (SMS), which are of two types i.e. – transactional and promotional messages. Transactional messages are the ones sent to every customer to pass on information necessary for using the product or service. While the purpose of promotional messages is to create interest in the product itself.

We have a team of young people who are dedicated to provide quick service. We serve more than 2,000 clients pan India, including many big brands. Our marketing strategies for clients help to generate better Return On Investment (ROI). We believe in high end customisation and innovation. We are registered under the Telecom Regulatory Authority of India (TRAI)

GL: What are the challenges you have faced in establishing your business?

DA: There are several spammers in the industry who have not understood the use of technology. They have impacted the price and usage and hence it becomes difficult to gain the trust of customers.

GL: How did you hear of GlobalLinker? How has it helped you?

DA: I was introduced to GlobalLinker through my bank and have also been occasionally reading the articles being published on the platform. It helps me learn from other entrepreneurs’ success stories and implement them in my own business.

GL: What is your big business dream?

DA: My big business dream is to make OneX Solutions the number one text marketing company of India.

GL: What is your message to aspiring entrepreneurs?

DA: Chase your dreams and never give up. Nothing is tough if you decide to go for it.

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