Enterprise: UVA Studios

Founder: Prajyoti Chetan Patil

Industry: Media, Education & Entertainment 

Founded: 2003

Located: Mumbai

Society engages and learns through the mode of communication. The creation of content thus becomes paramount in the endeavour of companies to reach out to their target audience. The more meaningful the content, the higher the chances of customer acquisition and retention. Prajyoti Patil, Founder of UVA Studios, has been creating content through the medium of design and animation for the use of companies for over 15 years. Based in Mumbai, the mantra of her enterprise is to create ‘Content that Connects’ and there is no task that is too challenging for her to take on. With a big business dream of moving hearts and minds of people worldwide, Prajyoti is steadily working towards creating a global footprint with her studio. 

GL: Tell us about your business and how it came into being.

Prajyoti: Our Company’s name is UVA Studios, and we have been working in the fields of design and animation for more than 15 years. UVA Studios has a team of enthusiastic artists who are united in their vision to provide creative solutions via the medium of design and animation for all industries. We take on even the most daunting of challenges. Some of our work has been utilised for activities ranging from marketing, branding and creating digital training material for staff and students.

UVA stand for United Visionary Artist with the mission to create ‘Content that Connects’. Our services consist of pre-production, production, post-production of design and animation for e-learning, broadcast, films, advertising and social media industry along with accepting projects as well as outsourcing.

GL: What are the challenges you have faced in establishing your business?

Prajyoti: This is a great question! There are two main kinds of challenges we face. The first is in our dealings with clients, and other is from an operational and growth perspective.

The challenge we face vis-a-vis clients includes lack of knowledge of the digital world in the market regarding marketing and branding with digital media. Reaching out to global clients is also challenging.

From the point of view of business growth, networking is an area that we need to build on. Procuring capital so that we can continue building the business is also a challenge.

GL: How did you hear of GlobalLinker? How has it helped you?

Prajyoti: We know about GlobalLinker through our association with the Retailer’s Association of India. We are using it for networking and are availing its many business offers. We believe that GlobalLinker can help grow our business and many others globally.

GL: What is your message to aspiring entrepreneurs?

Prajyoti: Entrepreneurship is all about learning and growing every day. Before you go to bed each day, ask yourself, ‘what did I learn today’.

GL: What is your big business dream?

Prajyoti: Our business dream is that our company has a global reach and we create content that moves the hearts of minds of people worldwide.

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